From Cave Man to Serif

‘It is a far cry from the Age of Flint and Neolithic Man to the Age of Steel when the Great Western Expresses thunder from the East to the extreme West in less than 6 hours.’

Well it takes even less time now (sometimes), but no doubt costs a lot more.

This is about a delightful little paperback guide from, I think, 1926 to where you can get off from the Great Western Railways expresses and get to, by whatever other means, see ancient sites.

George Burrow, the author and illustrator was clearly a man for who ancient sites held particular thrall.

According to Wikipedia:

Edward J. Burrow (8 June 1869, Wellington, Somerset – 19 September 1934, Cheltenham) was a prodigious engraver and founder of Edward J. Burrow and Co., a printing and publishing firm.[1]

Beginning in the years before the First World War Burrow published more than 500 travel guides in a series titled The “Borough” Pocket Guides (also known as The “Borough” Guides) to various localities of the British Isles and some parts of the Continent.[2] In the 1920s he published a book series titled Burrow’s “RAC” Guides,[3] which were issued under the auspices of the Royal Automobile Club Touring Department. In the 1930s he issued another series named Burrow’s Grey Guides.[4]

Until the 1960s Burrow was the most prolific publishers of local authority official guidebooks in the UK, from booklets covering small rural districts to large civic handbooks for London metropolitan boroughs.

So, our little book is hardly a rarity but it is nevertheless rather charming in lots of ways including the rather nice typeface.

There was a lot of GWR inn those days

I have not the time to do the research but would love to know what typeface it is. 

I tried a gentle tootle around to see if I could get a link to the Cheltenham Press who printed the booklet but nothing – it was not a rigorous and thorough search.

The serif links st, ts,  and ct. 

It looks a but Arts and Crafts to me but what do I know. Would like to though, so when it is raining and when isn’t it these days, I might spend an afternoon searching old typefaces unless anyone can get their quicker…….